About Me.

About Me.

I’m a full-stack marketing leader with 10+ years of experience across B2B SaaS, AI, and technology. I work at the intersection of brand, product marketing, GTM strategy, editorial storytelling, UI/UX, and digital growth.

I help companies define how they show up in the world, from positioning and product narratives to the experiences that bring them to life. That has included leading rebrands, shaping editorial voices, building thought leadership, launching new products and categories, and designing SaaS experiences that make complex technology easier to understand, trust, and adopt.

I like being close to both the idea and the execution. Some days that means defining a narrative or writing long-form content; others, it means designing product flows, structuring a digital platform, or building sales tools that move conversations forward. I’m comfortable moving between strategy and craft without losing sight of the larger commercial objective.

I partner closely with founders, product, engineering, and sales teams to turn technical capabilities into clear positioning, cohesive brand experiences, and practical go-to-market systems, helping products resonate with their audiences and creating a stronger foundation for adoption and growth.

E X P E R I E N C E

2024 — Current

Head of Marketing— ngenious

2020 — 2024

Marketing Director — ngena

2018 — 2020

Marketing Director — Wibson / Illow

2017 — 2020

Digital Markeitng Manager — Grandata

E X P E R I E N C E

2014 — 2017

Digital Markeitng Manager — Sonim

2012 — 2014

Marketing Manager — World Wide PIC

Download Resume

Resume

Resume

W H Y C H O O S E M E

Leading with vision, shaping brands that leave a lasting impact
Leading with vision, shaping brands that leave a lasting impact

Working globally

I’ve collaborated with companies across industries and borders. My work adapts to wherever the vision takes me.

Latest tech

Always exploring and implementing the latest tech to push creative boundaries and build forward-thinking digital experiences.

Ownership in Every Detail

I approach every project as my own, fully invested in its success. From concept to execution, I refine every detail to ensure the final result meets its purpose and vision

Committed to the Work

I fully immerse in every project, striving to go beyond expectations. I take responsibility, collaborate effortlessly, and push ideas further, ensuring the outcome is impactful for the team, company, and myself.

Strategize. Design. Build. Disrupt

© 2025 Adrian Ertorteguy

Strategize. Design. Build. Disrupt

© 2025 Adrian Ertorteguy

Strategize. Design. Build. Disrupt

© 2025 Adrian Ertorteguy