I’m a full-stack marketing and creative leader with 10+ years of experience across B2B SaaS, AI, and technology. I work at the intersection of product marketing, GTM strategy, editorial storytelling, UI/UX design, and digital growth.

I help companies figure out how they actually show up in the world. That’s meant leading rebrands, shaping editorial voices, building thought leadership, and designing SaaS experiences that turn complexity into something people can understand, trust, and use. Along the way, that work has supported GTM efforts that increased pipeline velocity, improved engagement, and lowered acquisition costs.

I like being close to both the idea and the execution. Some days that looks like defining a narrative or writing long-form content; other days it’s designing UI/UX flows, structuring a CMS, or building sales assets that help conversations move forward. I’m comfortable moving between strategy and craft without losing the thread.

I work closely with founders, product, and sales teams to translate complex technologies into clear, intuitive experiences, from content and in-product flows to high-performing websites, so adoption feels natural, and growth follows.